Blog
Notes on design, dev, and automation
Practical write-ups from projects we've shipped. No fluff.
How AI automation actually saves small teams time
A breakdown of the three automations we build most often, and the hours they typically save.
5 signs your website is costing you customers
The common design mistakes that quietly hurt conversion, and how to spot them on your own site.
Do you actually need a custom-built website?
When a page builder is enough, and when custom development actually pays for itself.
Zapier vs. Make vs. custom code: choosing the right tool
A quick framework for deciding how much automation infrastructure you actually need.
Building a design system that survives contact with real content
Why so many "beautiful" designs fall apart once real copy and data get added.
The lead follow-up automation every service business needs
Speed-to-lead is the single biggest lever most businesses aren't pulling. Here's the fix.